What’s Your Strategy?

Planning is one of the most difficult parts of running a business.  Unless it’s your fulltime job, it takes you away from daily operations but, without it you’re doomed!

“Plans are useless but planning is indispensable.”

Dwight D. Eisenhower 

A disciplined planning process will help you improvise when you need to.  Regardless of the specific cause, whether it’s a lack of experience, insufficient funding, poor location, poor inventory management, competition, or something else, poor planning can be the beginning of your company demise.


For most people, it’s easier to see (and focus on) “What’s next” than it is to think through “what’s after” what’s next. 

Bigger companies have full-time staff dedicated to planning; smaller companies don’t — but that separation is a key ingredient for success.

When you’re stuck in the weeds, day-to-day or month-to-month, you may be focused on just getting by and that prevents you from getting ahead.  It happens to people at all levels of a company; you’re not alone.

What about that big idea you had?  When is that going to happen?  What’s going well in your business and how can you leverage it better?

You Need a Plan!

Here’s how you can start (with or without a business coach!):

  1. Find a way to separate yourself from your daily routine. Go somewhere comfortable where you can eliminate distractions.  Take a deep breath or two and relax enough to clear your mind.
  2. Now, think about your goal and exactly why it’s so important.  (Hint: Capture it clearly enough to explain it to my 84 year old mother.)
  3. Identify where you are now versus where you want to go.   Be honest so you can truly see the gap.
  4. Brainstorm possible ways to bridge that gap and carefully consider the variables.  You may not anticipate everything, but you’ll be able to improvise better later once you’ve thought it through.
  5. Commit to a course of action that will help you reach your goal.  Now you have a strategy.    
The Avenue Development Group can help you move from chaos to confidence.